I’ve been teasing my readers and Twitter followers for a few weeks now about a special project I’m involved with in support of the Edmonton Foodbank. Back in September I was contacted by Tamara Stecyk (@Tamara_Stecyk on Twitter) who is in charge of Special Events and Community Relations for the Edmonton Foodbank to see if I would be interested in helping out with a special campaign they had come up with to raise awareness of hunger. Always looking for opportunities to give back to the community, I immediately jumped on board.
The promotion is entitled “Expressions of Hunger” – An Interactive Photo and Literary Contest. The public will be invited to submit their photographs, short stories, poems, or prose expressing the following elements of hunger: Mental, Emotional, Physical, Environmental, and Spiritual. The photographs and literary pieces will be displayed online for the public to choose their favourites and then there will be exhibition of the winning pieces on display in conjunction with World Hunger Day in June.
To promote the campaign, Tamara and Fay from the Foodbank wanted to put together a poster depicting the various elements and approached me to produce a photograph that captured as many of these elements as possible. After some brainstorming I kept coming back to a vision I had of an empty fridge in the middle of a farmer’s field. Tapping into the local community, we managed to locate a retro fridge courtesy of the Edmonton’s Eco Station. Once we had that in place, we needed a location for the photo shoot and Jesse from the Edmonton Corn Maze stepped up to the plate to offer up his property for us to do the shoot on. The final piece of the puzzle was to find some volunteers to be our models. Once again, Tamara and Fay located a fabulous group of volunteers who braved a chilly Sunday afternoon to stand around in a field.
A big thanks to my wife Sarah and to Owen Law from Naked Eye Photography for your help during the photo shoot. Here is the final image we wound up selecting for the campaign poster:
Once the image had been selected, the next step was to hand it over to the talented ladies at Woodward Design – Amanda and Kristin, to produce the final poster for the campaign.Â You can see the results of their work in this PDF.
The official poster will be revealed to the public at the Edmonton Foodbank’s Harvest Lunch which will be held on Thursday, October 22nd, 2009. Full details on how to enter the contest will be found on the Foodbank’s website at www.edmontonsfoodbank.com.
On Tuesday, Global TV’s Lynda Steele (www.twitter.com/lyndasteele) sat down with Tamara and Fay from the Foodbank to talk about the campaign and provide a sneek peek at the final poster. Here is the segment that aired on Tuesday.
Thanks again to everyone who helped with this project and a special thanks to Tamara and Fay from the Foodbank for inviting me to contribute to such a worthwhile cause. For more information head on over to www.edmontonsfoodbank.com and be sure to follow the Foodbank on Twitter at www.twitter.com/yegfoodbank.