It’s the start of a new year and new month so that means it’s time for a new Celebrity Chef at Delux Burger Bar in Edmonton. For the month of January, beat the winter cold with a spicy Mexican-inspired burger from Celebrity Chef Krista Castellarin. Krista is the owner of Fabulous Furballs which specializes in stocking unique brands of pet products that are hard to find in Canada. Fabulous Furballs also provides spa and grooming services to help make your pet look ‘fabulous’. Krista also starred in Season 2 of Animal Planet’s show – Groomer Has It. Krista is originally from Las Vegas and has brought the glitz and glam of Sin City to help bring a sense of style to Edmonton’s four legged friends.
Krista’s burger is called the “Fabulous Fiesta Burger” and features a 6 oz. Cajun rubbed Alberta beef patty, jalapeno Havarti, salsa, butter lettuce, fresh sliced avocado, and chipotle mayo on a fresh baked kaiser bun. Be sure to stop by either location of Delux Burger to try Krista’s burger during the month of January.
For the past couple of shoots, we’ve been using an alcove at the Delux location in West Edmonton Mall as our backdrop but this time we decided to switch things up a bit and go for a little more glam. I looked around for another location to use and decided to try using the beautiful blue velvet curtains at the back of the restaurant as our backdrop. It was lit with a single 580 EX II with a shoot-through umbrella triggered by Pocket Wizards. When photographing commercial work I try to shoot a mixture of vertical and horizontal shots leaving lots of space for ad copy so that the art director has numerous options to work with when doing her layout of the point-of-purchase and other materials. Below is a copy of the final marketing piece along with a few shots from my session with Krista.